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Carpet Care &
Maintenance
You may have invested a good deal of money into your
carpet. Whether you have or not, you want it to look its best and last as long
as possible. Following these few simple steps can really aid in keeping up the
life and look of your carpet.
• Frequent Vacuuming
• Using Door Mats
• Immediate Spot Treatment
• Professional Cleaning
First of all, frequent vacuuming is the key to good-looking carpet. This is
especially helpful in high traffic areas because it keeps the dirt from working
itself down into the carpet. Placing mats at entrances can help reduce the
amount of dirt that is tracked inside onto the carpet.
Cleaning up spills immediately after they happen is also very important. You
can use the Spot Treatment guide that we have provided to assist you in getting
out stains. If you are unsuccessful after using our tips, be sure to call us
right away! The best chance of getting out a stain lies in the first 48 hours of
its occurrence.
Our third suggestion is to
have your carpets cleaned by a carpet care professional every 6-12 months
depending on several factors including children, pets, smoking and general
soiling
Professional Cleaning Tips
CARPET CLEANING TIPS & HELPFUL HINTS
Soils are removed most easily when they are dry!
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79% of soil present in carpet is dry
particulate soil
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This is why using a Pile Brush before
extracting or bonnet cleaning is so important
Hot water is an extremely valuable tool in
carpet cleaning!
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Cleaning power is doubled for every 17-degree
increase in water temperature over 118 degrees.
A rinsing agent is a very effective tool with
regards to carpet cleaning!
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It neutralizes the high pH of most cleaning
chemicals
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It removes chemical residues to prevent rapid
re-soiling
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Studies show that a hand water rinse only
removes 15% of residues. Soft water rinse removes up to 60% of residues while
a rinsing agent removes 90% or more of chemical residues left in carpet.
SPOT INDENTIFICATION
The best way to identify an unknown carpet stain is to mist warm water onto
the stain and cover with a Styrofoam cup. Let stand for approximately 30
seconds, and then simply remove the cup. An odor from the staining material
should be detected in the cup!
100% Clean Carpet Guarantee
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We guarantee that we will
meet or exceed the cleaning expectations set by our technicians on the
pre-inspection. This guarantee applies to all services that we perform.
Upon completion of the services, our technicians will guide you through a
post-inspection of the work performed in your home. If the work has not met
or exceeded the expectations set, there will be NO CHARGE for the
services.
In addition, for a period of thirty days after the work
is performed, we will return and re-clean at no additional charge if any
service was not performed to your expectations. Our goal is to turn all of
our cleaning appointments into long-term valued clients that feel so
confident in our professionalism and value that they freely refer their
friends and family to Beckett’s. |
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Offers that
are too good to be True…..Probably are?
Tactic #1:
Unbelievably Low Price
To some degree, all of us are attracted by low price because we want to work
within a budget. But some carpet cleaners use price as a bait for their false
and misleading advertising. They offer a cheap price -- usually between $5.95
and $9.95 per room -- and then, once they are in your home, they pressure you
into buying "add-ons."
Tactic #2: Bait and
Switch - Dual Process Carpet Cleaning
Today a lot of carpet cleaning services describe their service as a process of
shampooing or heavy preconditioning, followed with hot water extraction
cleaning. Unfortunately, unethical carpet cleaners offer "dual process" as a
bait-and-switch technique. Here's how it's done: First, they "bait" you with a
basic cleaning (single process) at an unbelievably low price. Then, when you
call, they try to "switch" you to more expensive dual process cleaning. If you
don't fall for their switch and choose their basic service, you'll likely
receive poor workmanship using little or no product (detergent and/or solvents),
and they will not guarantee their work.
Tactic #3:
Unsupported Claims "This Cleaning Method is the Best"
You'll read this in almost every ad. You'll hear this from virtually every
carpet cleaner. Remember this: The method that's best for you is the method that
achieves your goal. If you want a method that cleans the deep down soil in the
carpet, then a method that top cleans only would not be best for you. So before
you choose a carpet cleaner, identify your objectives. Then select the method
that best reaches those objectives.
Six costly
misconceptions about carpet cleaning
Misconception #1: You
Should Wait as Long as Possible before Cleaning Your Carpet.
False.
Dirt is an abrasive -- like sandpaper. Every time you step on your carpet, you
grind dirt into the carpet fibers. This cuts your carpet, just as if you had
used a knife. This cutting causes your carpet to wear out faster. A dirty carpet
will not last as long as a clean carpet. And while vacuuming helps, it's simply
not enough. The longer you wait to have your carpet cleaned, the more damage you
do to your carpet and the faster it wears out.
Misconception #2: The
Only Reason to Clean Carpet is to Remove Soil / Dirt.
False.
As you probably know, outdoor air contains pollens, fungus, bacteria, air
pollution, cigarette smoke, car exhaust and hundreds of other chemicals. When
you come into your home, you carry those pollens, bacteria and chemicals in your
hair, on your skin, clothing and shoes. Not surprisingly, these chemicals and
toxins can wind up in your carpet.
Misconception #3:
One Method of Carpet Cleaning is as Good as Another.
We are often asked,
"What works better - "dry" or "steam" cleaning?" The answer is it all depends
on the most important thing; the cleaner who is doing the cleaning. The method
is secondary. If you or someone you know was unhappy with a carpet cleaning
job, chances are the technician did a poor job or chose the wrong method, rather
than the method being ineffective. All methods work great when done correctly
and used for the appropriate situation. It is a fact that no carpet cleaning
system can meet all the requirements of every carpet or of every client;
therefore, Beckett’s Carpet Cleaning offers dry carpet cleaning and “Steam” hot
water extraction carpet cleaning for our customers. Depending on the situation,
we will use steam cleaning, dry cleaning or both in order to get the results you
require. Beckett’s also features other types of cleaning techniques
however experience shows the remaining methods are not as effective as the
leading two.
Misconception #4:
Having the Right
Equipment is All a Company Needs to Clean Your Carpets Properly.
False.
Many companies own the right equipment but a large number of employees don't
know how to use it. You probably know someone who bought the newest computer on
the market but didn't learn how to use it for a year or more. The same is true
with carpet cleaning machines. The company may own good equipment, but the
employees may not know how to use it correctly. This is why it's important that
you choose your carpet cleaner carefully.
Misconception #5:
The Company that
Offers the Lowest Price is the Company You Should Hire.
Maybe -- but not
always. Here are
two important points to consider.
Point #1: The price you see offered may not be for the services you want
performed.
Before you select a company, decide what you want to accomplish. If you want the
carpet cleaner to remove only some of the dirt, you can choose from hundreds of
companies that use small shampooers or other cleaning methods. Or, you can even
rent a machine at the grocery store and do the job yourself.
Point #2: The price you see advertised is probably not the
price you will pay.
Many homeowners have learned that the low price they saw advertised was not the
amount they were charged.
And if you've ever
hired a carpet cleaner, you too may have been the victim of false or misleading
advertising. You probably learned the hard way that some carpet cleaners offer a
cheap price -- usually between $5.95 and $9.95 per room -- and then pressure you
into paying a lot more once they get inside your home. Some of them may even
break the law by using illegal bait and switch tactics.
As in all businesses and professions, the carpet cleaning industry has its share
of bad apples. I take no pleasure in telling you this, but some are unethical --
and sadly, a few are dishonest. By their misleading advertising and false
promises, they cast a dark shadow on our entire industry.
Then you'll find other carpet cleaners service professionals who work hard to
earn your trust and respect. As a way of improving our profession, Beckett’s
is dedicated to educating the public. The only way you can make an
intelligent decision is to have all the facts you need.
Misconception #6: Any
Honest Carpet Cleaning Company Should be Able to Give You an Exact Price Quote
Over the Telephone.
We wish this were
true, but it isn't. Customers often think that if they want to clean four rooms
and the price is $9 per room, then the price will be $36. But this isn't always
true. First, honest, reputable carpet cleaning companies usually price carpet
cleaning by the square foot. So if you'd like Beckett’s to tell you the exact
cost of cleaning your carpet, we need to know the exact number of square feet
that you want cleaned. To get an accurate measurement, we need to measure the
exact size of the carpeted area.
You'll be glad to know that the carpet area to be cleaned is not nearly as great
as most people think, For example, if you want your entire home cleaned and your
home is 2000 square feet, the amount of carpeting to be cleaned might be only
900-1000 square feet. This is because most home measurements are outdoor
measurements. Plus we deduct the area taken up by walls, room dividers and the
like. The result is that the actual area to be cleaned is usually only about 60%
of the square footage of the home.
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